Revenue 4.5x in three months, with TACoS down to 5.18%
Monthly revenue$25,929$117,112
Amazon PPC · Listing SEO · Images & A+
Case study · Amazon seller
ASUFA: a dormant catalog to 286 units a month
Nine product variations and three books had been listed since March 2025 with no ads and almost no sales. We fixed the listings first, then switched on ads in stages.
- Listing optimization
- Amazon PPC launch
Real account data
Amazon sellerASUFA (Lior Yamin)9 product variations and 3 books · Amazon US
- Units a month
3286 - Monthly sales
$115$10,478 - Ad orders
0149 - Ad ACoS
none29.36%
Results at a glance
December 2025 (before ads) against March 2026.
Units ordered
286from 3
Monthly sales
$10,478.00from $115.00
Orders without an ad click
64from 3
ACoS
29.36%from none
How to read these numbers
February's 96.28% ACoS was the launch month for the books, when we were buying data. March brought it down to 29.36%.
"Orders without an ad click" is total orders (213) minus ad orders (149) in March 2026.
The starting point
Where the account started
- The catalog had been live for nine months with no ad history at all.
- Sales were close to zero: 3 units in December 2025.
- The listings were not ready to convert paid traffic.
The work
What we did
Listings first
- Optimized all nine variation listings before spending a cent on ads.
Ads in stages
- 27–31 January: a small test ($38.26) to check the new listings converted.
- February: more budget, campaigns for the three books, and strict filtering of keywords that did not convert.
- March: tuned bids and placements to scale what worked.
Books as new launches
- Auto and exact match campaigns on niche terms for the books, which had never been advertised.
The numbers, period by period
Copied from the account's own reports. Every row matches a screenshot below or the client's report.
| Month | Units | Sales | Ad orders | Ad spend | Ad sales | ACoS |
|---|---|---|---|---|---|---|
| Dec 2025 | 3 | $115.00 | 0 | $0 | $0 | – |
| Jan 2026 | 7 | $209.00 | 5 | $38.26 | $145.00 | 26.39% |
| Feb 2026 | 73 | $2,170.95 | 38 | $1,105.25 | $1,147.96 | 96.28% |
| Mar 2026 | 286 | $10,478.00 | 149 | $2,290.02 | $7,799.00 | 29.36% |
The proof: screenshots from the account
Taken from Amazon Seller Central and Amazon Ads. Select any screenshot to see it full size.
More client results
See all case studies
Prime Day sales up 94% on the same dates a year earlier
Prime Day sales$2,715$5,277
Amazon PPC · Listing images · A+ & Brand Story
Want results like these on your account?
A call where we look at your account together and show you what's holding it back.
- Search terms and campaigns that spend without selling
- Listing copy, images and A+ content against your top competitors
- The three changes we would make first, with the numbers behind them
