TikTok Shop profit calculator with break-even GMV Max ROI

Short answerStart from what TikTok counts as your revenue: the price after your own discount, plus any shipping the buyer paid. Take off the referral fee, creator commission, product cost, shipping, packaging and the cost of returns. What is left is your profit before ads.

Platform discounts that TikTok funds are paid back to you, so they don't reduce your revenue. Sales tax is collected and sent on by TikTok, so it never counts as yours.

Short answerTikTok's US category table lists a 6% referral fee for most categories, 5% for some fine jewelry and 3% above $10,000 for some collectibles. The fee is charged on the customer payment plus the platform discount, minus tax, so buyer-paid shipping is included. On a refund TikTok keeps 20% of the referral fee, capped at $5 per SKU.

There is no separate US payment processing fee on TikTok's fee pages, so the calculator leaves that field at 0 for you to fill in if your statement shows one.

Short answerSeveral seller blogs report an 8% referral fee from 4 August 2026, with 9.5% to 11% in some beauty and electronics categories. We could not find it on TikTok's own pages, whose category table still shows 6% for most categories. Check the rate on your own Seller Center fee statement.

The calculator uses 6% by default and has a one-click button for the reported 8% rate, so you can see what it would do to your break-even ROI.

Short answerNever set it below your break-even ROI: your gross revenue per order divided by the profit an ad order leaves before ad cost. To keep a margin, set it at gross revenue divided by that profit minus the margin you want. TikTok's own recommendation is your historical non-LIVE GMV divided by ad cost, held for at least three full days.

TikTok notes that lower targets buy more delivery and higher targets can limit spend, so the target is a trade-off between volume and profit, not a number to push as high as possible.

Short answerROI is gross revenue divided by ad cost. Gross revenue is the customer payment minus sales tax plus the platform discount, shipping included. It is counted when the order is placed, before returns, fees or product cost.

That is why a GMV Max ROI of 3 is not a 3× profit. The calculator turns your costs into the ROI you need to break even in TikTok's own terms.

Short answerGMV Max counts orders of the promoted products that came from organic and affiliate videos on the same day, not only the orders the ads caused. Part of the reported ROI would have happened without the ads, so the true return on your spend is lower.

Use the organic and affiliate share slider to estimate how much of your attributed GMV would have sold anyway. The calculator shows the true paid ROI and the reported ROI you need to really break even.

Short answerFor campaigns created from 25 February 2026, TikTok gives an ad credit on a day when ROI falls below 90% of the daily target and the campaign has more than 20 orders. The credit is the day's cost minus gross revenue divided by 90% of the target.

Raising the target, lowering it more than once, pausing the campaign, editing its products or using Max delivery voids the protection for that day.

Short answerTikTok recommends a daily budget of 2 × your historical non-LIVE GMV ÷ your ROI target, and keeping budget use below 80%. A shop doing $1,500 a day at a target of 3 would start at $1,000.

If the campaign spends more than 80% of its budget and still hits the target, TikTok suggests raising the budget.