Revenue 4.5x in three months, with TACoS down to 5.18%
Monthly revenue$25,929$117,112
Amazon PPC · Listing SEO · Images & A+
Seller and KDP author accounts
Amazon case studies, with the numbers to prove it
Real accounts and dashboards: the problem, what we changed and what moved.
Results boardFrom published case studies
Profit growth, 2 months+472.17%
Revenue growth, 30 days+82.51%
Revenue added, 30 days+£11,988
Unit session percentageNearly 3xHealth & Household brand
All client results
9 accounts we run, with before and after numbers and screenshots.
A dormant catalog from 3 units a month to 286
Units a month3286
Listing optimization · Amazon PPC launch
Prime Day sales up 94% on the same dates a year earlier
Prime Day sales$2,715$5,277
Amazon PPC · Listing images · A+ & Brand Story
Revenue up 85% in two months, with ACoS around 22%
Monthly revenue$6,415$11,899
Amazon PPC · Seasonal campaigns
Sales per day up 63% after an ad and listing rebuild
Sales per day€15.39€25.12
Amazon PPC · Listing SEO
Ad sales nearly 3x in 19 days after an ad rebuild
Ad sales€1,421€4,046
Amazon Ads for books · Campaign restructure
Three new books, with royalties up 68% in two months
Monthly royalties$710$1,195
Book launch ads · KDP listing SEO
From invisibility to profitability in 2 months
A premium-priced brand shoppers could not find, rebuilt so it could sell at its price.
Profit growth
+472.17%
Unit session percentage nearly tripled
Ads dashboard, Nov 1 to Dec 31
Spend$1,861.24
ROAS4.65
Sales$8,662.20
CPC$1.31
The challenge
Priced 6x the niche average
The niche sold at $15 and this product at $96. The client kept the price because of its unique material.
Low conversion rate
Weak copy and a high price meant few sessions became orders.
Thin listing creatives
Only 2 or 3 images per product, with no infographics, lifestyle images or EBC.
Orders only from branded terms
Most orders came from declining branded search, with almost no ranking on relevant keywords.
What we did
Tailored targeting for premium buyers
Targeting shoppers willing to pay for the unique value.
SEO-friendly listing copy
Keyword-rich copy for the top-selling ASIN.
Eye-catching visuals
New product images and EBC for the top-selling ASIN.
PPC rebuilt for max ROI
Old campaigns rebuilt around USP-related keywords only.
Services used: Amazon PPC management, listing copywriting and listing images and EBC.
The result
Profit rose 472.17%, from $523.97 to $2,998, and unit session percentage nearly tripled. Ad focus moved from brand defense to targeted keywords.
ACoS rose slightly, on purpose, as spend left low-converting branded campaigns.
Revenue up 82.51% in 30 days for a new launch
A new low-ticket product in a competitive niche, turned around in a month with focused PPC.
Revenue growth
+82.51%
+£11,988 in revenue in 30 days, while staying profitable
Ads dashboard during the 30 days
Spend£1,707.97
Sales£8,815.95
ACoS19.37%
Impressions517,621
The challenge
Match types under-used
Sponsored Products budget was not spread properly across match types.
Low organic-to-sponsored ratio
As a new launch, too few orders came organically.
Low-ticket product
Thin margins in a competitive niche left no room for waste.
Keywords stuck mid page 1
Almost all top keywords sat in the middle of page 1 and needed a push.
What we did
Budget across match types
Budget moved to relevant keywords that already converted.
Ranking campaigns
High-volume keywords pushed to the top ranks to earn organic orders.
Budget for new campaigns
Ads expanded to new types. Sponsored Brand Video gave the lowest CPC and the most orders.
New keyword targeting
Many new keywords were tested in Sponsored Brand Video first, then in Sponsored Products.
Services used: Amazon PPC management, including Sponsored Brand Video.
The result
Revenue grew from £14,529.39 to £26,517.64 in 30 days (+£11,988), and the product stayed profitable.
During testing, ACoS went from 21% to 25% and TACoS from 16% to 18%; on a new launch, TACoS comes down once campaigns are optimized for profit.
Creatives that outshine the competition
White-background shots, infographics, lifestyle images, A+ content and book covers that earn the click.
Authors who were stuck, and what happened next
Monthly sales before and after our KDP recovery work.
See the author program
+1,148%
monthly book sales
CONFIRM WITH CLIENT
+661%
monthly book sales
CONFIRM WITH CLIENT
+1,518%
monthly book sales
CONFIRM WITH CLIENT
Author names are not published. Figures come from hawknotch.com/kdprecovery and need client confirmation before launch.
Proof
CONFIRM WITH CLIENT: permission to publish
Author dashboards, as captured.
Royalty reports and ad dashboards from author accounts we work on, shown as captured. Tap any one to see it full size.
Screenshots from Amazon KDP and Amazon Ads, shown as captured. KDP figures are Amazon's own royalty estimates.
Client videos
Hear it from the sellers and authors we work with.
Short videos recorded by Amazon sellers and KDP authors after working with Hawk Notch, in their own words.
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Amazon seller
Bob McCulloughAmazon seller“The Hawk Notch team goes out of their way to understand your business goals and really work like a partner every step of the way.”
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Amazon seller
Megan KellowayNew brand, store setup and ads“They have helped us set up our Amazon store and they're also helping us run ads. So far, we have exceeded our goals and our expectations.”
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KDP authorCONFIRM SURNAME
AwaisKindle author, Amazon PPC“Sales have been increasing constantly since we launched the PPC campaigns, and they know how to optimize them.”
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KDP author
EricaJournal author, cover redesign“I had this journal cover that I just didn't love. He redid the cover art for me and it's beautiful. I loved working with them.”
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KDP authorCONFIRM NAME
KDP authorA+ content, author page and ads“I had no idea what Amazon A+ content was until I met you, nor did I have an author page. And I certainly wouldn't have been able to wrap my head around Amazon advertising.”
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KDP author
BenzAuthor, book marketing“I was very pleased and happy with his professionalism and the work that he did for me. Always prompt, always polite.”
In our clients' words.
“Uzair was a huge help in optimizing my listing on Amazon, and created campaigns that demonstrably boosted sales.”
“I can't say enough good things about working with Uzair and his team. I highly recommend them for managing your Amazon ads!”
“This gentleman is very knowledgeable of his craft. He moved things around until they were finely tuned.”
Tools we work with
Case study questions, answered
The context behind the numbers.
5 questions
What results has Hawk Notch achieved on Amazon?
Short answerPublished results include +472.17% profit in 2 months for a Health & Household brand and +82.51% revenue in 30 days for a Health & Personal Care launch.
How did Hawk Notch grow a brand's profit by 472.17%?
Short answerBy targeting premium buyers, rewriting the listing for SEO, adding new images and EBC, and rebuilding PPC around USP keywords. Profit went from $523.97 to $2,998.
How did a new product grow revenue 82.51% in 30 days?
Short answerBudget was spread across match types, ranking campaigns pushed mid-page-1 keywords, and Sponsored Brand Video delivered the lowest CPC. Revenue rose from £14,529.39 to £26,517.64.
Why did ACoS rise in these case studies?
Short answerOn purpose. Spend moved from brand defense and into testing new campaigns to capture more market share, which grew profit and revenue.
Can Hawk Notch get similar results for my account?
Short answerEvery account is different. The free audit shows what is holding yours back and what a realistic roadmap looks like.
Your account could be the next case study
On a call, we show you what's holding your account back.
- Keywords and search terms you rank for, and the ones you miss
- Ad campaign structure and where spend is wasted
- Listing copy, images and A+ content against competitors
