Amazon KDP ads that get your book found and read

Short answerBook audits, book copywriting, cover and A+ content design, KDP ad setup and optimization, and weekly and monthly reporting. The audit looks at your listing, metadata and ads first; then we write the description and A+ text, design the cover and A+ modules, run Amazon Ads for the book, and report with next month's targets.

Short answerThe main ad formats for books are Sponsored Products, which appear in search results and on other books' pages, and Sponsored Brands, which feature your author brand with several titles. Hawk Notch runs both, targeting the keywords and comparable books your readers already search for, and sends the clicks to your book's detail page.

Short answerThe cover is your book's shop window. In search results it's a small thumbnail next to dozens of others, so it has to signal the genre and stand out at a glance, before a reader sees the title or description. An eye-catching cover earns the click, and good A+ content then lifts the conversion rate.

Short answerA persuasive book description and A+ content text, both integrated with top keywords. The description leads with the book's promise in its opening lines, which is all Amazon shows before "Read more", and stays inside KDP's 4,000-character limit. The A+ text works alongside the design to help readers decide to buy.

Short answerHawk Notch publishes weekly and monthly reports and sets targets for the following month. Reports show how the book and its ads performed, what changed in rankings and sales, and what we're doing next, so you're never guessing whether the marketing is working or where the budget is going.

Short answerHawk Notch runs a KDP recovery program for non-fiction authors that starts with a free audit of keywords, categories and backend metadata. Books stuck at low sales often have a discoverability problem rather than a quality one, and the audit shows where readers are failing to find the book before anything is changed.

Short answerOn Amazon.com, eBooks priced from $2.99 to $12.99 earn 70% of the list price minus a delivery cost of $0.15 per megabyte; outside that band they earn 35%. Paperbacks earn 60% of a list price of $9.99 or more, or 50% below it, minus the printing cost.

Short answerKDP lets you add up to seven keywords or short phrases and choose up to three categories for each book. Use the keyword slots for terms readers actually type that aren't already in your title, and pick categories where your book can realistically rank, not only the biggest ones.

Short answerUp to 4,000 characters. The opening lines matter most, because Amazon shows only the start of the description before a reader clicks to read more. Lead with the promise of the book, then use short paragraphs, the words readers search for, and a clear reason to buy now.

Short answerKDP Select puts your eBook in Kindle Unlimited, where you also earn from pages read, and unlocks promotions such as Kindle Countdown Deals. In return the eBook must be sold only on Amazon for each 90-day enrollment. It often suits authors who sell mainly on Amazon; if readers buy elsewhere, weigh what you would give up.

Short answerIt depends on page count, trim size and ink. On Amazon.com, a regular-size black-ink paperback costs $2.30 up to 110 pages, then $1.00 plus $0.012 a page, so a 300-page book costs $4.60. KDP takes the printing cost out of each sale's royalty instead of charging you upfront.