Amazon account health checker for order defect rate and every shipping metric
Enter your Seller Central counts to see each rate against Amazon's target, how many more defects you can absorb and what to fix first.
- Order defect rate, late shipment, cancellation, valid tracking and on-time delivery
- Headroom for each metric: how many more problems before you cross the line
- Account Health Rating bands and a fix checklist for every metric at risk
- Order defect rateunder 1%
- Shipping metrics4 rates
- Headroomper metric
- Health Rating0 to 1,000 bands
- Fix checklistworst first
Check your Amazon account health
Copy counts from your Account Health page and order reports to see each rate against Amazon's target.
Rules checked 3 Nov 2026Targets from Seller Central help pages, for seller-fulfilled orders.See the sources
Your counts
Late shipment, cancellation, tracking and on-time delivery targets apply to orders you ship yourself, not FBA. The example is a made-up account; replace it with yours. Nothing is sent anywhere.
Want someone watching these every day? Get a free Amazon audit
Every metric against Amazon's target
Each rate, the window Amazon measures it over, and how much room you have before the limit. Click a metric name for Amazon's rule.
What to watch
What-if: your order defect rate
- Your order defect rate
- 1% limit
- along the bottom
Your fix checklist
How Amazon measures account health
Each metric is a count divided by orders in a rolling window. When a rate crosses its target, Amazon can remove listings or deactivate the account.
- Order defect rate
- Orders with a defect ÷ orders, 60 days
- (4 negative feedback + 4 A-to-z claims + 2 chargebacks) ÷ 1,200 = 0.83%. Target under 1%.
- Late shipment rate
- Confirmed late ÷ shipped, 10 and 30 days
- 18 ÷ 400 = 4.5%. Target under 4%.
- Pre-fulfillment cancel rate
- Cancelled by you ÷ orders, 7 days
- 2 ÷ 95 = 2.11%. Target under 2.5%. Buyer requests don't count.
- Valid tracking rate
- Valid tracking ÷ shipments, per category
- 388 ÷ 400 = 97%. Target 95%, or 99% for Seller Fulfilled Prime.
- On-time delivery rate
- Delivered by the promised date ÷ tracked shipments
- 352 ÷ 380 = 92.6%. Target 90%; Amazon recommends 95%.
- Headroom
- Limit × orders, minus what you have
- 1% of 1,200 orders is 12, and the rate must stay under it: 11 defects is the most, so 10 leaves room for 1 more.
Rules that changed recently
Two rules are new since late 2024, and one change is reported but not confirmed.
- 25 September 2024: on-time delivery rate became a target. At least 90% of tracked seller-fulfilled orders must arrive by the promised date; Amazon recommends 95%. Amazon: on-time delivery rate
- 15 January 2025: US tracking needs a carrier scan. A tracking ID only counts as valid once the package has at least one physical carrier scan. Amazon: valid tracking rate
- Reported, not confirmed by Amazon: 28 February 2026. Third-party sellers report a low on-time delivery rate now deactivates only the listings involved, not the whole account; treat 90% as a hard line. Reported by GeekSeller
Where the targets come from
Every target comes from Amazon's Seller Central help pages, checked on 3 November 2026, and anything unconfirmed is marked.
- AmazonOrder defect rate under 1%, 60 days
- AmazonLate shipment rate under 4%, 10 and 30 days
- AmazonPre-fulfillment cancel rate under 2.5%, 7 days
- AmazonValid tracking rate 95% (99% for Seller Fulfilled Prime), carrier scan from 15 Jan 2025
- AmazonOn-time delivery rate 90%, 95% recommended, from 25 Sep 2024
- AmazonAccount Health Rating bands: healthy 200+, at risk 100 to 199, unhealthy under 100; Assurance at 250+ for 6 months
Account Health Rating. Amazon doesn't publish how the rating is calculated, so the tool shows your band only.
- ReportedListing-level on-time delivery enforcement from 28 Feb 2026
Reported by GeekSeller, not confirmed by Amazon. Tracking and on-time delivery windows follow your own Account Health page.
Amazon account health, answered
The questions sellers ask most about order defect rate and the other performance targets, on Amazon's rules as of November 2026.
Reviewed by Uzair, founder of Hawk Notch FULL NAME: CONFIRMUpdated
What is a good order defect rate on Amazon?
Short answerUnder 1%. Amazon's target is an order defect rate below 1% over the last 60 days. A rate at or above 1% can lead Amazon to deactivate your selling account.
Amazon shows the rate separately for orders you ship and orders Amazon fulfills. This checker works for either: enter one at a time.
How is Amazon order defect rate calculated?
Short answerOrders with a defect divided by all orders in the 60-day window. A defect is negative feedback (1 or 2 stars), an A-to-z Guarantee claim or a credit card chargeback.
Example: 10 defects on 1,200 orders is 10 ÷ 1,200 = 0.83%. At 1,200 orders you can have 11 defects and stay under 1%; the 12th takes you to 1%.
How do I fix a high order defect rate?
Short answerStop new defects first: answer buyer messages within a day, refund or replace before a buyer opens a claim, and fix the product or listing behind repeat complaints. Then ask Amazon to remove feedback that breaks its rules. Old defects leave the 60-day window on their own.
If your account was deactivated for ODR, Amazon asks for a plan of action that explains the cause, what you changed and how you'll stop it happening again.
What are Amazon's account health targets?
Short answerOrder defect rate under 1%, late shipment rate under 4%, pre-fulfillment cancel rate under 2.5%, valid tracking rate of 95% or more, and on-time delivery rate of 90% or more (95% recommended). The last four apply to orders you ship yourself.
Seller Fulfilled Prime needs 99% valid tracking.
What is a good Account Health Rating on Amazon?
Short answer200 or more is healthy. 100 to 199 is at risk, and under 100 is unhealthy, where the account can be deactivated. Account Health Assurance needs a rating of 250 or more for 6 months.
Amazon doesn't publish how many points each issue costs, so this tool shows your band rather than predicting the rating.
Do cancellations requested by the buyer count against me?
Short answerNo. The cancellation rate counts only orders you cancel before shipping, including automatic cancellations. Cancellations the buyer requests through their order page are excluded.
What counts as valid tracking on Amazon?
Short answerA tracking ID that Amazon can match to a carrier and that shows carrier activity. Since 15 January 2025, US packages need at least one physical carrier scan for the tracking to count.
Amazon measures the rate per product category, so one category can fall below 95% while the account average looks fine.
Is on-time delivery rate enforced?
Short answerAmazon added the on-time delivery target of 90% on 25 September 2024. Third-party sellers report that from 28 February 2026 Amazon deactivates only the listings that cause late deliveries, not the whole account, but Amazon has not confirmed that publicly.
More free tools, and the service behind them
Want an expert to run these numbers on your account?
A call where we look at your account together and show you what's holding it back.
- Keywords and search terms you rank for, and the ones you miss
- Ad campaign structure and where spend is wasted
- Listing copy, images and A+ content against competitors

