Ad sales nearly 3x in 19 days after an ad rebuild
Ad sales€1,421€4,046
Amazon Ads for books · Campaign restructure
Case study · KDP author
Hailey (KDP): royalties up 68% in two months
Three newly published books with little visibility and no steady sales. We optimized each listing, then ran structured ad tests and scaled what worked.
- Book launch ads
- KDP listing SEO
Real account data
KDP authorHaileyKDP author · three new books
- Monthly royalties
$709.97$1,194.57 - Books ordered
96159 - Ad ACoS
92.41%56.79%
Results at a glance
October 2025 against December 2025.
Royalties
$1,194.57from $709.97
Books ordered
159from 96
Ad sales
$2,006.05from $1,397.67
ACoS
56.79%from 92.41%
How to read these numbers
Royalties come from the KDP Royalties Estimator. Ad sales are the list-price sales Amazon Ads credits to ads, so the two are not the same number.
In December, 50 of the 159 orders came without an ad click, up from 32 in November.
The starting point
Where the account started
- Three new books with little visibility and inconsistent sales.
- No clear path from ad spend to profit.
The work
What we did
Listings first
- Optimized titles, subtitles, descriptions and backend keywords for each book.
Tested, then scaled
- Campaigns testing keywords, categories and search terms.
- Scaled profitable keywords, paused the rest, and isolated the best keywords and placements.
- Moved from broad testing to profit-focused scaling as the data came in.
The numbers, period by period
Copied from the account's own reports. Every row matches a screenshot below or the client's report.
| Month | Books ordered | Royalties | Ad spend | Ad sales | ACoS |
|---|---|---|---|---|---|
| Oct 2025 | 96 | $709.97 | – | – | – |
| Nov 2025 | 108 | $768.26 | $1,299.40 | $1,397.67 | 92.41% |
| Dec 2025 | 159 | $1,194.57 | $1,137.89 | $2,006.05 | 56.79% |
The proof: screenshots from the account
Taken from KDP reports and Amazon Ads. Select any screenshot to see it full size.
More client results
See all case studies
Revenue 4.5x in three months, with TACoS down to 5.18%
Monthly revenue$25,929$117,112
Amazon PPC · Listing SEO · Images & A+
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