TikTok Shop listing checker for titles, images and pricing
Paste your title and description, add image, video and price details, and see every TikTok Shop listing rule you pass or break, with the fix.
- Title, description and brand checked against every published listing rule
- Image, video and pricing rules, each linked to TikTok's own guide
- A score out of 100, the fixes to make first and a phone preview
- Listing scoreout of 100
- Fixes to make firstin order of impact
- Title ruleslength, words, characters
- Image and video rulescount, size, square
- Phone previewyour title as shoppers see it
Check your TikTok Shop listing
Replace the made-up example with your listing; every check and the score update as you type.
Rules checked 3 Nov 2026Against TikTok Shop's US listing guide, updated 9 October 2026.See the sources
Your listing
The checks run in your browser. Nothing you enter is sent anywhere.
Want every listing in your shop checked? Get a free TikTok Shop audit
The share link carries your title and description inside the link itself. Nothing is stored on a server.
Fix these first
Broken rules first, heaviest first, then warnings. Each one says what to change.
Your title, with problems marked
The words and characters behind a failed or warned check are marked. Grey text is past the 200-character limit.
- Breaks a rule
- Worth changing
Every rule, checked
Each check links to the section of TikTok's listing guide it comes from. The score weighs each rule by how much it matters: a fail scores nothing, a warning or tip scores half.
Title
Images and video
Description and brand
Price and shipping
Score by section
Where your points are lost. Each section's share of the 100 follows the weights in the table.
How TikTok Shop judges a listing
TikTok reviews every new listing against its listing guide before it goes live, and can remove or restrict one that breaks the rules. Listing quality is also one of the eight areas that can cost points on your Account Health Rating.
- Title
- 25 to 200 characters
- Say what it is, the key feature, size and pack quantity. No capitals, offers, symbols or platform names.
- Images
- 5 to 9 · square · 600 × 600 px+
- The first is a clean front view: no text, graphics or watermark. Then in-use, detail and size shots.
- Description
- 500 characters or more
- Measurements, materials, use, care and warranty. No emails, links or QR codes.
- Score
- Σ weight × result ÷ Σ weight
- Pass = 1, warning or tip = ½, fail = 0. A listing that breaks nothing scores 100. Our weighting, not TikTok's.
What the checker can't see
Some rules need a person to look. Check these yourself before you publish.
- Image content. Black and white photos, mosaics, filters, stickers, blurry shots, placeholders and renderings are not allowed. Only you can see what is in the picture.
- Brand spelling. TikTok rules out misspelled or shortened brand names, and choosing "No brand" for a branded product.
- Category details. TikTok's listing quality guide caps a listing at "Fair" when category details are missing, such as a size chart for clothing or ingredients for beauty. TikTok: listing quality guidelines
Where the rules come from
Every check comes from TikTok Shop's own US guides, checked on 3 November 2026; the score weighting is ours.
- TikTokTitles, images, video, description, brand and pricing
Product Listing: What You Need to Know (updated 9 October 2026)
- TikTokListing quality tiers: Poor, Fair and Good
Product Detail Pages and Listing Quality Guidelines (updated 8 July 2026)
- UnconfirmedVideo size: 5 MB
TikTok's guide states a 5 MB maximum, which is small for video, so the checker warns rather than fails.
- EstimateScore weights and the phone preview
TikTok does not publish a listing score. The weights are Hawk Notch's, and the preview's two-line cut is approximate: line breaks depend on the phone.
TikTok Shop listing rules, answered
The questions sellers ask most about TikTok Shop titles, images and pricing, on TikTok's US listing guide as of November 2026.
Reviewed by Uzair, founder of Hawk Notch FULL NAME: CONFIRMUpdated
What is the TikTok Shop product title character limit?
Short answerTitles should be 25 to 200 characters. That range comes from TikTok Shop's US listing guide, last updated 9 October 2026.
Some guides and tools still quote 255 characters. Write for the 200 limit, and put what the product is in the first few words, because phones cut titles to about two lines in search results.
What are the TikTok Shop image requirements?
Short answerUpload at least 5 and up to 9 square images, each at least 600 × 600 pixels. The first image must be a clean front view of the product with no text, graphics or watermark.
TikTok also asks you to avoid black and white photos, mosaics, filters, stickers, placeholder images and renderings.
What characters are not allowed in TikTok Shop titles?
Short answerTikTok asks you to avoid ~ ! * $ ? _ { } # < > | ; ^ ¬ and ¦ in titles. Use plain words and commas instead.
The guide also rules out ALL CAPS, your shop name or website, and the word TikTok or other platform names.
Can I use words like "Best Seller" or "free shipping" in a TikTok Shop title?
Short answerNo. TikTok's listing guide lists promotional and subjective words such as "Best Seller", "free shipping", "20% off", "NEW RELEASE" and "low stock" as things to avoid in titles.
Put offers in promotions and vouchers instead, where TikTok shows them as a badge on the listing.
How long should a TikTok Shop product description be?
Short answerAt least 500 characters. Cover measurements, materials, how to use and care for the product, any warranty, and a Proposition 65 warning where it applies.
Leave out emails, website links, QR codes and anything else that sends shoppers off TikTok Shop.
What is the TikTok Shop product video size limit?
Short answerTikTok's listing guide says you can add 1 video per listing, with a maximum size of 5 MB. That is small for a video, so check the limit Seller Center shows when you upload.
A short, compressed clip of the product in use usually fits. The checker flags a bigger file as a warning, not a fail.
Can I put ® or ™ in my TikTok Shop brand name?
Short answerNo. TikTok asks sellers not to include ®, ™, © or ㊟ in the brand name, and not to use more than 5 digits in a row.
Choosing "No brand" for a product that has a brand is not allowed either.
Can a multi-pack cost more per unit than a single item on TikTok Shop?
Short answerNo. TikTok's guide says not to charge more per unit for a multi-pack than for a single unit. It also rules out a shipping fee higher than the product price.
A 3-pack of a $24.99 item can cost up to $74.97. The checker works out that ceiling for you.
More free tools, and the service behind them
Want an expert to look at your TikTok Shop?
A call where we look at your account together and show you what's holding it back.
- Competitor revenue in your niche and where your shop loses the sale
- Creator, commission and GMV Max set-up against your margin
- Listings, shop health and the fixes to make first
